Coco & Lola

Combining the ultimate styling and curation of content.

Window displays are the first point of visual contact with a store - they offer customers a glance inside and help entice customers in. This project was to utilise the window displays of boutique stockist Coco & Lola to advertise the latest collection from Australian fashion label Significant Other.

The windows would not only advertise to customers walking past the store but made an ideal background for creating social media content that could catch the eyes of customers, drive more traffic into the store and promote the brand's newest arrivals.

Additional cards from Significant Other and Coco & Lola were also provided to give customers information about the new brand and a card they could use to write a message if they were purchasing as a gift.

The Coco & Lola x Significant Other window designs were kept simple to create a consistent look that was easy to replicate across all the boutiques and their different window sizes.
A moodboard and mockups were created to pitch the different design concepts and provide a visual reference for the retailer to select a final design.

Pictured below are the final window displays for Melbourne, Perth, and Double Bay Coco & Lola stores complete with mannequins showcasing Significant Other's latest collection alongside accessories and florals.