Forcast is a contemporary Australian-owned women's fashion label.
Created content weekly to be used across the brand's various social media platforms (Facebook, Instagram, Pinterest). The content creation process involved sourcing inspiration, photographing the images, retouching, colour matching the products displayed as well as shooting and editing video - Must Have Winter Blouses and The Knit List. Please click the titles to view the videos.
Constructed monthly content pages such as new collections, events, or gift guides. Some of the content pages include Set The Scene, Curate Your Capsule, Modern Heritage '22, Mother's Day Gift Guide, Celebrating Mother's Day, Fall Preview '22, International Women's Day, Our Ultimate Guide To Work Pants, Christmas Gift Guide, and Summer Serenade '21. Please click the titles to view the pages.
Electronic direct mail marketing (EDMs) were created on a weekly basis to showcase to customers the new arrivals, sale products, or influencer styling. They were created in Adobe Photoshop and then imported to MailChimp or Klaviyo to create the marketing campaigns.
Designed a variety of banners for homepage change over, promotions or to update imagery on specific pages such as the Book A Stylist page. Upkeeping the Book A Stylist page with new banners, outfits and reels.
Liaised between Forcast and an external company in order to make updates and changes to the Forcast website. Created mockups in Adobe XD to demonstrate what the final outcome should be and produce briefs with specifications, any assets required, and additional notes.
A few other design responsibilities at Forcast include colour matching eCommerce images of the new releases, shooting and editing ghost imagery as well as retouching content imagery
Forcast
Content Creation, Electronic Direct Mail (EDM), Photography, Photo Retouching, UI/UX Design
2022
