Korean skincare, made simple.

Korean skincare products are becoming increasingly popular and more and more people want to explore the possibilities however, they find themselves faced with the numerous different steps and abundance of products causing the world of Korean skincare to become overwhelming fast.
Face It, brought to you by Nudie Glow Australia’s leading Korean skincare store, provides new customers with an easy gateway into the world of Korean skincare with three different boxes curated specifically for each skin type: dry, combination, and oily. The box set provides an entire skincare routine complete with all the necessary products as well as extra informational content about the ingredients and instructions to assist consumers with their entire routine from start to finish.
To clearly distinguish the products for the varying skin types, I created a pattern and colour palette for each one. Dry skin is represented by a blue and straight lines, combination skin is indicated by green and a pattern that combines straight lines, dots and wavy lines and finally oily skin is depicted by yellow and wavy lines. This creates easily recognisable motifs for not only each skin type but also the brand.
The Face It skincare sets each come with an informational booklet. Inside the booklet, it details the proper steps of a Korean skincare routine for both day and night, tips for dealing with your skin type, and information about the products provided in the skincare set. Alongside the booklet, there are posters that can be easily referenced to visualise the skincare routine.
The set makes an ideal gift and arrives wrapped in matching wrapping paper, gift tags, and stickers for a stunning present bound to make the recipient glow! The additional gift wrapping creates a seamless look to the package, a luxurious experience, and a much more personal feel with the coordinating colours and patterns.
As additional merchandising, there are travel skincare bags to keep all the products in one handy pack, soft face towels to help dry and wash the skin as well as silk eye masks great for travel and to block out light whilst being gentle on the skin and hair.
Face It
Branding & Identity, Booklet Design, Gif, Layout, Logo, Merchandising, Posters, Packaging Design
2018

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