Smilies

Natural kids toothpaste, without the fuss.

As a new sub brand under nudie, Smilies will launch with an exciting, new product - natural kids toothpaste! Available in three fun, fruity, flavours: strawberry, blueberry, and banana. The toothpaste is formulated with all-natural ingredients leaving out the unnecessary nasties and preservatives so you can rest assured that your kids are getting only the safest nontoxic dental care. To top it all off the toothpaste is stored in an easy to use pump dispenser which squeezes out the recommended pea-sized amount for a brushing experience that is much more easy and efficient!

The packaging is designed to stand vertically to create a visual point of difference from its competitors and visually stand out on the shelves. In case stores do not have the space to display the boxes vertically there is also an alternate landscape face allowing for the boxes to be displayed in the typical horizontal position.

Inside the package is the fruity flavoured toothpaste along with a bamboo toothbrush for an efficient all-in-one set. The retail shelf box allows for an effective solution that easily stores the products for shipping but can also be used to display the products.

To promote the product to not only kids but their parents I designed promotional materials that would not only be fun for kids but highly visible to parents. This included vinyl floor stickers to create a fun interactive path for kids, balloons that can be handed out in store but advertises the brand even beyond the store premises and shopping cart advertisements that will display the product in well-trafficked areas.