Activewear designed to perform, all day, every day.

Creating four marketing packages for P.E Nation and each of its retailer categories: The Iconic, David Jones, Stylerunner, and boutiques. Each presentation lays out the marketing proposals tailored to each of the retailer categories. They are designed to be a visual aid to depict the pitch alongside the speaker. The presentations incorporate mockups as examples to help illustrate different ideas such as social media campaigns and electronic digital mail (EDMs).
Mockup of an electronic direct mail (EDM) design that David Jones could potentially utilise to announce the arrival of the latest P.E Nation collection. The email should be responsive and automatically resize to the customer's device.
Below are Instagram stories to show off P.E Nation’s newest pieces whilst also highlighting one of the boutique stockists to help drive sales and customers instore. The left image shows an Instagram post with a sample image and copywriting that Stylerunner and P.E Nation could share to announce a giveaway. The right is an example of possible Instagram story designs for P.E Nation to announce new stockists and show new imagery from the latest collection.
P.E Nation
Electronic Direct Mail (EDM), Presentation Design, Social Media
2020

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